Tuesday, 30 September 2025 – 11:49 WIB

Bandung, Viva – The world of digital sports activities (eSports) is more and more merged with the life-style of younger folks. This may be seen from the collaboration of Sekuya and 3Second which formally launched the primary assortment with the theme “Anime Gaming Road” on the 3second retailer Bandung, Sunday 28 September 2025.

This assortment options greater than 15 unique designs that mix the anime characters with a typical 3second streetwear contact. Not simply style, this collaboration can be intently associated to the gaming and esports ecosystems which might be rising quickly in Indonesia.

Contact of Esports in Style

Sekuya had beforehand collaborated with a variety of companions within the gaming and eSports industries similar to W3GG, EVOS esports, Gamecomm, and Unipin Indonesia. Now, the artistic work is introduced into the realm of style, making clothes as a medium of expression in addition to a discussion board to inform the story of eSports and popular culture.

On the launch occasion, guests had been additionally handled to the expertise of the racing simulator introduced by Sekuya with Racelab, including an interactive sports activities really feel. This exercise exhibits the keenness of each in combining style, gaming, and sportainment.

Bridge for the youthful era

Based on Joshua Budiman, CEO of Sekuya, this collaboration is predicted to have the ability to open a wider highway for native IP to carry out on Indonesia’s artistic stage. “We hope to encourage extra folks to dare to dream,” he stated.

In the meantime, Dadan Sofyan, Model Supervisor 3Second, emphasised that this collaboration was related to the life-style of the youthful era. “We wish followers of this artistic ecosystem to at all times really feel assured, fashionable, and proud to put on one thing that represents who they’re and what they love,” he stated.

Sport Way of life Pattern in Bandung

Bandung is named a barometer of style traits and Indonesian youth creativity facilities. With this collaboration, Sekuya and 3Second not solely current style collections, but in addition strengthen the place of eSports as a part of Sport Way of life.

The Sequya X 3Second assortment is now out there on the 3second official retailer in Shopee and all 3Second 3 shops in Indonesia. This collaboration is proof that the artistic trade and digital sports activities can go hand in hand, constructing an more and more broad and inclusive sports activities ecosystem.